The Skyline G Blog: New ideas and perspectives focused on results
by Thuy Sindell, PhD. and Milo Sindell, MS.
Surveys are the most prevalent and widely used methods for collecting data and insights on the thoughts, feelings, and behaviors of employees, customers, and other business stakeholders.
“While employee engagement surveys are the norm, the changing nature of business and world of work have created a demand for innovative survey and assessment solutions that address a broader set of organizational priorities” says Dr. Salvatore Falletta, EVP & Managing Director, Organizational Intelligence Institute – a Skyline Group Company
In the past decade, a growing body of research has demonstrated that having a highly engaged
workforce not only improves individual and organizational performance but maximizes a company’s human capital investment by reducing undesirable turnover and absenteeism as well as positively influencing other important business outcomes.
Source: The Impact of Employee Engagement on Performance, Harvard Business Review Analytic Services Report, 2013
While it is critically important to measure and manage workforce engagement, business leaders should question whether the focus on employee engagement alone is sufficient to drive organizational effectiveness and important business outcomes. In short, it is time to move beyond employee engagement to a broader, business-driven approach to surveys and assessments.
Recent research conducted by the Organizational Intelligence Institute shows that leading companies are rethinking and retooling their survey and assessment practices to address a broader set of organizational priorities with a greater focus on strategy creation, alignment & execution and the organizational capabilities needed to drive organizational effectiveness and business performance.
1. Capture internal and external business intelligence for strategy creation
and innovation
2. Identify the most pressing business challenges and opportunities for
improvement
3. Align individuals, teams, and organizational culture with the strategy and
goals of the company
4. Benchmark functional and industry-specific metrics and analytics for
effective strategy execution
5. Communicate and reinforce the company vision, mission, and strategic
objectives and initiatives
6. Gather data and information from customers, employees, and other business
stakeholders
7. Assess the organization’s readiness for change, and its ability to adapt
to, and sustain change
8. Diagnosis organizational culture and climate, M & A fit and integration,
and workgroup trust
9. Pinpoint leadership and management capabilities, and learning and
development gaps
10. Evaluate the quality, value, and impact of products, services, programs,
and solutions
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